Client: Knot Standard
A New York based custom fitted,
luxury menswear brand with show rooms in 10 major US cities.
Knot Standard is a custom-menswear company—allowing clients to meet in one-on-one appointments to create their own unique garments.
We did a complete refresh from the brand identity, pattern work, creating consistent product content, design a content theme and strategy and planned and executed seasonal content iterations.
We have analyzed the previous website's user behavior, defined a common goal with our client and redesigned the whole website to emphasize this goal throughout our design.
We worked carefully on copy and iconography to convey luxury and the new mission of the brand.
Redesigning the booking experience with simple steps and making sure updated website UX have clear paths to allow users to book appointments easily.
Virtual studio for Limitless Customizations
Luxury in over 7,000 forms
We crafted strong lifestyle themes to reflect Knot Standard products fit in real life examples
Website soft update, carrying the new season products.
We updated the look&feel of current themes
and added new themes to the occasions with the new season products.