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KNOT STANDARD

Creating a luxury menswear
e-commerce experience like no other

Branding, UI & UX Design, Mobile Application Development, Infrastructure, Marketing

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Client: Knot Standard

A New York based custom fitted, luxury menswear brand with show rooms in 10 major US cities.

Knot Standard is a custom-menswear company—allowing clients to meet in one-on-one appointments to create their own unique garments.

Designing for cause
Our Role

We did a complete refresh from the brand identity, pattern work, creating consistent product content, design a content theme and strategy and planned and executed seasonal content iterations.

  • Re-branding

    Rebranding

  • Website

    Website
    Redesign

  • Front-end

    Front-end
    Implementation

  • Editorial

    Editorial Content
    Strategy

  • Seasonal

    Seasonal Content
    Creation

  • Marketing

    Marketing
    Activities

Icon structure
Logo usages
Rebranding
RebrandingPatterns & Colors
Color #8F8D8D

Color Name#8F8D8D

Color #261D00

Color Name#261D00

Color #08133B

Color Name#08133B

Color #7D4223

Color Name#7D4223

Color #3D1A20

Color Name#3D1A20

Rebranding
RebrandingAnimation
WebsiteWebsite Redesign
Designed with Purpose

We have analyzed the previous website's user behavior, defined a common goal with our client and redesigned the whole website to emphasize this goal throughout our design.

Website Redesign
Book
Book text

Book text

Customize
Customize text

Customize text

Build
Build text

Build text

Preview
Preview text

Preview text

We worked carefully on copy and iconography to convey luxury and the new mission of the brand.

SeasonalSeasonal Content Creation
Spring '19 Refresh

Website soft update, carrying the new season products.

Knot Standard
WebsiteSeasonal Content Creation
New Themes: Casual & Wedding

We updated the look&feel of current themesand added new themes to the occasions with the new season products.

Knot Standard
Knot Standard
Knot Standard
Casual
Wedding
MarketingMarketing Activities
Responsive Email Templates
Marketing
MarketingMarketing Activities
Ongoing Marketing Efforts
Marketing