![Designing for cause](/_next/static/images/collage-full@2x-7c4c29cb36b1065f9af2591434025589.jpg)
KNOT STANDARDCreating a luxury menswear
Creating a luxury menswear
e-commerce experience like no other
Branding, UI & UX Design, Mobile Application Development, Infrastructure, Marketing
Scroll to view moreClient: Knot Standard
A New York based custom fitted,
luxury menswear brand with show rooms in 10 major US cities.
Knot Standard is a custom-menswear company—allowing
clients to meet in one-on-one appointments
to create their own unique garments.
![Designing for cause](/_next/static/images/collage-full@2x-7c4c29cb36b1065f9af2591434025589.jpg)
Our Role
We did a complete refresh from the brand identity, pattern work, creating consistent product content, design a content theme and strategy and planned and executed seasonal content iterations.
Rebranding
Website
RedesignFront-end
ImplementationEditorial Content
StrategySeasonal Content
CreationMarketing
Activities
We have analyzed the previous website's user behavior, defined a common goal with our client and redesigned the whole website to emphasize this goal throughout our design.
![Website Redesign](/_next/static/images/website-redesign@2x-11b090b6dc7c329965d6516c94b9d1c5.png)
We worked carefully on copy and iconography to convey luxury and the new mission of the brand.
Website soft update, carrying the new season products.
![Knot Standard](/_next/static/images/seasonal@2x-dc82258992f7df11fb2faa680290f1b8.png)
We updated the look&feel of current themes
and added new themes to the occasions with the new season products.
![Knot Standard](/_next/static/images/work@2x-65654ecbd866b31ea1a2143e5f02c434.jpg)
![Knot Standard](/_next/static/images/play@2x-06540e9e68b871f6496672cf1c44b8f8.jpg)
![Knot Standard](/_next/static/images/travel@2x-c8fc4577fa18c826a07d8e9e866582a6.jpg)
![Casual](/_next/static/images/casual@2x-4a3348c71528b2cbde9e1e0e89626bdc.jpg)
![Wedding](/_next/static/images/wedding@2x-41d6709655b58df7f491dbb0abb89b46.jpg)
![Marketing](/_next/static/images/marketing-left@2x-854693fc5fa42ed5e0177f398b480494.png)
![Marketing](/_next/static/images/marketing-right@2x-3894a3ad47088d265be5b4a78580103f.png)