Al Tayer's Amber Connect Case Study

^AMBER

We test, analyze and iterate to ensure we stay ahead of the competition

Strategy, Marketing, Conceptual Design

Client: Al Tayer Group

The Al Tayer Group is a multi industry conglomerate that mainly operates in the middle east, across a number of business lines including robust divisions in fashion and automotive

“Amber” is their loyalty card rewards program, that sits atop all of their products and allows their customers to earn rewards whenever they transact at one ofq their retail locations

It is the only program of its kind in the world that allows an individual to earn rewards points across so many different premium brands

Al Tayer Group in Numbers

₊
Stores
₊
Brands
$2bn₊
Revenue

What is
the Amber Connect Platform

Connecting dots within multiple e-comms for Al Tayer Group.

Since the Al Tayer Group’s retail business also involves a series of e-commerce sites, we needed to find a way to allow users to authenticate their Amber rewards account when transacting on those sites. At the same time, we needed to find a way to ensure that new users to the company that don't already have an Amber account were able to complete a “guest” checkout on their e-commerce sites, while also allowing them to sign-up for the Amber rewards program as part of a dual checkout flow.

This program was internally known as Amber Connect and was able to bring a centralized information database that would afford seamless and one click checkouts after enrolling.

How Did We Solve the Problem?

We architected a platform that is backwards compatible that could also be used on any new upcoming ATG e-commerce sites, that also leverages the value of a shared database between the Amber rewards account and e-commerce transactions.

In actuality, it functions like a single sign-on service similar to a Facebook Connect.

How Does Amber Connect Work?

As you can see from the below flow, once a user is prompted to enter in their Amber rewards details, they have the option to utilize their phone number (which is the main ID source in their account) or us their Facebook account, which would have been previously linked.